New York, N.Y.
(917) 628-1181


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ADD PERFORMANCE CENTER specializes in optimizing the brain function of intelligent people who are not reaching their full potential. We work with our clients to give them lifelong strategies for learning.

ADD PERFORMANCE CENTER offers a medication-free solution to organization & concentration difficulties.

Improve: Attention, Focus, Organization & Learning through
Brain Wave Analysis and Feedback

What is Brain-Computer Interface Training (BCI)?

Everyone’s brain produces electricity, measured as brain waves at different frequencies. These different brain waves reflect different mental states. People with attention difficulties produce an abundance of slow waves and less fast wave activity. A burst of slow wave activity during a task represents a “tuning out” from that task; a moment of distractibility.

Tuning out is reduced by training to reduce these slow waves and thereby inattention, fidgeting and hyperactivity are controlled. Concentration is improved by training to increase the production of the faster brain wave activity.

Training is facilitated via a Brain-computer interface (BCI) (also known as EEG-Biofeedback), which uses a computer to feedback information about your brain wave activity. The feeding back of information to the client about ‘how’ they are thinking (their different mental states including focus, concentration, attention, awareness, distractibility, under-arousal, anxiety and other states) enables them to learn self-regulation and gain control over these mental states. This improved self control allows one to increase efficient learning and utilize a calm, relaxed and focused approach to work.

Benefits of Training:

• Improved concentration & focus
• Improved organization (life, academic & work)
• Improved productivity (less time on homework!)
• Improved social skills (listening, school & job interviews, personal relationships, teamwork)
• Reduced distractibility
• Confidence building
• Control over your mental states

Training Tools:

• Brain-Computer Interface (EEG Biofeedback)
• Physiology Biofeedback
• Learning skills training
• Study strategies
• Reading and Memory strategies
• Learning materials appropriate for all education levels

Facts Regarding Attentional Difficulties, Assessment & Training:

• By conservative estimates, 3 - 9% of school aged children are affected by attention difficulties1.

• 6% (3.5 million) American school aged children are prescribed psycho-stimulant medications annually with numerous potential negative side effects (stunting of growth, headache, decreased appetite, increased blood pressure, nausea).2

• 38 peer reviewed and published studies in the past 30 years support a common QEEG trait of brain wave “slowing” observed in people with attention difficulties compared to normal controls.3

• Classification accuracy of attentional difficulties using QEEG is 94%.5

• BCI training is shown to be effective, medication-free, long-term treatment for people with attention and organizational difficulties. 4,5,6
• American Academy of Pediatrics (2004) stated “brain wave analysis techniques will help document the neurologic and behavioral nature of ADD”.7

In Summary

The ADD PERFORMANCE CENTER director and staff couple their professional expertise with a proven training system which optimizes brain function. We utilize the most advanced brain assessment and training tools, training technology and learning strategies.

Clients are taught to control mental and physiological states to enhance the learning and retention of academic and organizational skills, improve focus & concentration, increase productivity and gain confidence.

James Thompson, Ph.D.

Dr. James Thompson, Director of ADD PERFORMANCE CENTER, holds a doctorate in Kinesiology (Sport Psychology & Psychophysiology, Pennsylvania State University). He has been certified in electroencephalography (EEG) since 2002 and is an Associate Fellow of the Biofeedback Certification Institute of America. Dr. Thompson specializes in performance enhancement. Assessment and training of attention is a core aspect utilizing biofeedback. His doctorate studies focused on the assessment of concussions (mild brain injuries) in athletes using EEG. Dr. Thompson has worked with the ADD Center (Toronto) for the past 8 years, which is world renowned for its work with ADHD and Autism. He has also worked with many top athletes including the Bermuda National Junior Sailing Team, the Japanese Youth Curling Team, Canadian Junior alpine skiers and provided EEG consultation to the scientific co-ordinator of the UEFA (Union of European Football Associations) 2007 League Champions, AC Milan. He holds level 4 technical coach certification in sailing and level 3 in alpine skiing.

 Dr. Thompson has been an invited speaker at international conferences in the United States, Canada, and Europe and has published articles and book chapters in the areas of EEG-biofeedback assessment and training as well as mild brain injury in athletes.  

­­­­­1Greydanus,et al. (2007). Attention Deficit Hyperactivity Disorder across the lifespan: the child, adolescent, and adult. Dis-a-month.Vol.53,pp.70-131.
2Greydanus DE, Sloane MA, Rappley MD. (2002). Psychopharmacology of ADHD in adolescents. Adolescent Medicine.Vol.3,pp.599-624.
3Snyder SM, Hall JR. (2006). A meta-analysis of quantitative EEG power associated with attention-deficit hyperactivity disorder. Journal of Clinical Neurophysiology.Vol.23(5),441-456.
4Monastra V, Monastra D, George S. (2002). The Effects of Stimulant Therapy, EEG Biofeedback, and Parenting Style on the Primary Symptoms of Attention-deficit/Hyperactivity Disorder. Applied Psychophysiology and Biofeedback.Vol.27(4),231-249.
5Thompson L, Thompson M. (1998). Neurofeedback Combined with Training in Metacognitive Strategies: Effectiveness in Students with ADD. Applied Psychophysiology and Biofeedback.Vol.23(4),243-263.
6Rossiter T. (2004). The Effectiveness of Neurofeedback and Stimulant Drugs in Treating AD/HD: Part II. Replication. Applied Psychophysiology and Biofeedback.Vol.29(4),233-243.
7Reiff, MI, Thomas C. (2004). ADHD: A complete and authoritative guide. Chicago. American Academic of Pediatrics.